Wait, what? A Dennison's Chili belt buckle? Huh?
You have to understand 1970s marketing. Belt buckles were a common promotional item back then, like t-shirts and trucker hats. I assume that the original owner of the top one shown here obtained it by sending in a form from the Sunday coupon section along with a few proofs of purchase. I've got several of these things, enough to know that they were hardly rare.
This is the kind of thing that makes my coworkers shake their heads and give up trying to figure me out (mission accomplished!). Heck, even I can't figure out what kind of person wears a Dennison's Chili belt buckle.
You have to admit, though, that the copyright symbols lend them a touch of grandeur, no?