Document Of Considerable Historic Interest Rediscovered

Click for bigger, but please use cotton gloves.

See, now this, this is why I started this blog, so I would re-find things I haven't seen in a long time. Above is a scan of an original Yellow Pages ad for the Knoxage Water Company in San Diego, the one I used ten years ago to steal the design accurately. Those of you who have seen my stuff on the web for a while will immediately grasp the significance of the clipping.

For the rest of you, I'll get you up to speed: I am totally obsessed with "Knoxie," the brave corporate deer. In 1999, for instance, I came up with a Knoxie gag cartoon a day for twenty days. I painted paintings of Knoxie. I drew Knoxie in my sketchbook. My coworker and I acted out little dramas between Knoxie and Trotski, his evil twin:

You can tell it's the evil one because he only has three legs. This is very important!

Later, on the interwebs, I used Knoxie more or less constantly during a period when I participated in the Photoshop contests at Fark. like this dumb one:

Is it possible to fall in love with a corporate logo? I say YES. Won't you accept Knoxie into your life?
Something tells me you're going to be seeing a lot of Knoxie on this page. Praise him!